Marketing strategies are seemingly endless. From the traditional slogan-based advertisements to viral videos and social media, there are a huge amount of options to market your business. However, it is important that you stay up-to-date with trends in order to have success with your marketing campaign. These are just a few strategies to avoid if you want to get the most out of your advertising.
1. Filler Advertising: Creating Content Just for Content’s Sake
Nothing can be more of a waste than putting advertisements out just because you think it’s required. By creating content without direction, you are doing more harm than good. You are creating a marketing campaign based around nothing, and though your customers may not remember the ad, they may remember your company name in a bad light.
2. Spamming – Junk Mail For the 21st Century
No one likes junk mail. It’s just a pile of mail you have to sort through to find the letters you actually wanted. The same goes for email. It’s up to you to attract and hold the attention of customers. By bombarding them with unwanted or unsolicited emails, you are tearing down your company reputation. If you must email, make sure that you do it on a monthly basis or less. It will make your potential customers more apt to open your email and save them the frustration of filtering through products they have no interest in buying.
3. Cold Calling – Avoid at All Costs
Cold calling is dead. At some point, the prospect of calling potential customers to obtain sales was somewhat lucrative, but today, it couldn’t be more of a waste. Telemarketing is a surefire way to anger customers and annoy them to no end. If you have to call customers, make sure that they signed up for your call list and make sure to call at an opportune point in the day. Nothing is worse than sitting down to dinner and being bothered by unsolicited phone calls.
4. Not Doing Your Homework: Find Out What Works and What Doesn’t
There are many different avenues to market your business. But it’s important to monitor your success with each respective channel. You can do this by creating a customer survey and asking questions, such as, how they heard about your business. There’s no bigger waste of money than ignoring the facts. By paying attention to this data, you can change your marketing strategy to fit your business.
5. Ignoring Trends: Making Yourself Invisible to Clients
In the modern age of technology, social media spreads the latest trends. By not paying attention to what people are talking about or what websites they are using, you are hurting yourself and wasting valuable resources. Make sure you know what people want and where they would go to find it.
Bad marketing is something many companies suffer from, but that doesn’t mean that you have to. With just a little forethought, you can turn your advertising into something that’s well-received. If you don’t feel you have the resources to manage your marketing, hire a professional company to do the work for you and take the hassle out of it. You can be your best friend or your own worst enemy. It’s up to you.