If you ask someone in their twenties what the top 5 Super Bowl ads of all time are, the response is going to be different from someone in their forties. Why? Outside the amount of Super Bowl ads the younger generation has seen, these ads are built around creating marketing design. Their goal is to connect with the right group of people, which essentially creates the most money for the brand.
While creative marketing make sense, these top 5 Super Bowl ads might not make sense to you…because they’re mine:
#5 The Snickers Celebrity Marketing Campaign
Without running to Google for the answer; do you know who won the Super Bowl XLIV in 2010? It was the New Orleans Saints 31-17 over the Indianapolis Colts. It was a storied game that brought Drew Brees into the “elite” status and Peyton Manning into controversy as the QB that had to go up against Rex Grossman to win a Super Bowl.
However you looked at the game itself, 2010 brought a wonderful campaign to the forefront. It revolved around Snickers and how taking one bite can get you out of your “funk,” and back in the game. Take a look and you will see Jamie “I think that was his name,” playing a game of backyard football with some friends, but he’s running around like Betty White. Definitely a classic!
#4 The New Pepsi Can: Cindy Crawford Ad
I was 17 years old back when this ad was played during the 1992 Super Bowl (btw, Dallas defeated Buffalo 52-17 in this one). It was two young kids playing around a wooden fence, across from the gas station, when Cindy Crawford pulls up to get a Pepsi out of the vending machine.
At the time, Cindy Crawford was the world’s biggest super model, so the commercial had these two young lads googling over her every move. The background music was The Hollies: Just One Look from 1964, but remade for the commercial. At the end of the commercial, the punchline came from one of the kids that said; “Is that a great new Pepsi can or what.” I remember getting a huge kick out of this one.