Here’s what You can expect when You get Hosting

Buying hosting can be a stressful process, just because there are plenty of options to choose from. But if you’re looking for a new strategy to make it simpler, then you’re in the right place. We’ve had hosting for a long time, for sites of various sizes. As you may realize, the requirements for a larger site in terms of hosting is going to be a little more complex than a site that isn’t getting a lot of traffic. Smaller sites that don’t take up as much room or have advanced features will obviously allow for a smaller hosting package. But let’s dig in, shall we?

See, here’s what you’re really buying with hosting: legacy. If you think about it from this perspective, the search for good hosting is a matter of looking at who can work with you long term. Want to check out more? Just click here, but we’ll still cover a few points to look at when you return.

Legacy is what allows a company to get top dollar in terms of their own valuation. In other words, if investors see that a company is stable, they’re going to pay a lot more for it in the open market compared to a company that feels unstable and uncertain. If there’s one thing investors don’t care for, it would have to be uncertainty. Make sure that if you’re looking at selling your company in the future, that you get good website hosting space that can grow with your changing needs. For example, if you run an e-commerce site, you’re going to need to be able to have SSL certificates, and space to store a lot of data at once. Can you have access to MySQL databases? If you don’t know about databases, you need to find a technical person that can take care of it for you.

The more points of stability you have, the more likely it is that you’ll be able to take care of your company’s goals for a very long time. Building good sense around hosting is a smart way to ensure that even if you don’t sell your company, you’ll be in business for many years to come. Check it out today!

For Beginners – What is Web Hosting?

Your website is ready to go and now all you need to do is show it to people. But the question is how do you get people to actually see your website? To start with you need a place to put your website online. This is normally referred to as Web space or website hosting. For those of you who are not familiar with the term Web hosting, a host is basically a server (a computer) that is permanently connected to the Internet to “broadcast” websites over the net. Unless you have your own Web server you can click here to get some web space on the server from a specialized web hosting company.

web_host

A good company will normally provide hosting services as well as other Web related services for people who do not have their own server. Getting web space from a company is a bit like getting an apartment in a large building. You can basically store any files that you like into the web space and tell people the address of the files by giving them a domain name so they can stop by and have a look.

So what do you need to look out for when you are selecting a web hosting package?

Some of the most important things include; the amount of server space that a web hosting company is going to offer for your website. In addition you need to consider how much bandwidth a company would provide for your website.

Server space refers to the amount of disk space your web hosting company provides to allow you to store your website files. Most web hosting companies provide at least 100 MB of web space and this is normally sufficient for a small website. However, check with your hosting provider and see what they are providing. If it is lower than 100 MB, that may not be enough.

Bandwidth on the other hand is a measure of how much data is transmitted over the Internet. Because bandwidth is rarely unlimited your web hosting company will normally dictate how much traffic you website can receive in a given time period. If your website streams video content or music then your bandwidth usage is likely to be higher due to the larger file sizes used for video and music. In these cases you are likely to need higher bandwidth limits for your website to work properly on your web server. So it’s important to ensure that you have enough bandwidth to cover your website needs. Usually though, the average amount of bandwidth is more than enough.

So how much would you expect to pay for web hosting?

For basic usage you can expect to pay a few dollars a month. However, if you have a larger website that requires more disk space and bandwidth as well as additional features then you can expect to pay more.

So if you’re ready to launch a website then take a look around at the various web hosting packages that are on offer to allow you to successfully host your website. As mentioned above determine whether you will need a basic, intermediate or an advanced web hosting package based on the size and type of your website.

5 Market Strategies to Avoid

Marketing strategies are seemingly endless. From the traditional slogan-based advertisements to viral videos and social media, there are a huge amount of options to market your business. However, it is important that you stay up-to-date with trends in order to have success with your marketing campaign. These are just a few strategies to avoid if you want to get the most out of your advertising.

1. Filler Advertising: Creating Content Just for Content’s Sake

Nothing can be more of a waste than putting advertisements out just because you think it’s required. By creating content without direction, you are doing more harm than good. You are creating a marketing campaign based around nothing, and though your customers may not remember the ad, they may remember your company name in a bad light.

2. Spamming – Junk Mail For the 21st Century

No one likes junk mail. It’s just a pile of mail you have to sort through to find the letters you actually wanted. The same goes for email. It’s up to you to attract and hold the attention of customers. By bombarding them with unwanted or unsolicited emails, you are tearing down your company reputation. If you must email, make sure that you do it on a monthly basis or less. It will make your potential customers more apt to open your email and save them the frustration of filtering through products they have no interest in buying.

3. Cold Calling – Avoid at All Costs

Cold calling is dead. At some point, the prospect of calling potential customers to obtain sales was somewhat lucrative, but today, it couldn’t be more of a waste. Telemarketing is a surefire way to anger customers and annoy them to no end. If you have to call customers, make sure that they signed up for your call list and make sure to call at an opportune point in the day. Nothing is worse than sitting down to dinner and being bothered by unsolicited phone calls.

4. Not Doing Your Homework: Find Out What Works and What Doesn’t

There are many different avenues to market your business. But it’s important to monitor your success with each respective channel. You can do this by creating a customer survey and asking questions, such as, how they heard about your business. There’s no bigger waste of money than ignoring the facts. By paying attention to this data, you can change your marketing strategy to fit your business.

5. Ignoring Trends: Making Yourself Invisible to Clients

In the modern age of technology, social media spreads the latest trends. By not paying attention to what people are talking about or what websites they are using, you are hurting yourself and wasting valuable resources. Make sure you know what people want and where they would go to find it.

Bad marketing is something many companies suffer from, but that doesn’t mean that you have to. With just a little forethought, you can turn your advertising into something that’s well-received. If you don’t feel you have the resources to manage your marketing, hire a professional company to do the work for you and take the hassle out of it. You can be your best friend or your own worst enemy. It’s up to you.

Top 5 Funny Creative Marketing Commercials

In a world where commercials are becoming obsolete on television thanks to DVR, plenty of people still enjoy a good 30 second laugh. I’ve seen my fair share over the years, but there are five that I will always remember (oh, and these are not in any order):

#1 Jockey

Awhile back I had just returned from playing some tennis with friends and a commercial was on television that caught my attention. The first still picture had two tennis balls in a fence. Originally I thought it was a tennis star hitting 1st serves like 150mph, but then then were tons of pictures and videos of watermelons, sausage, etc., until the final one shows a pair of tires hanging from a tree.

It wasn’t until this picture that I realized that it looked like male genitals, which of course made me start laughing, and then “JOCKEY” faded into the screen. Up until that point there wasn’t anything that said Jockey, and since there wasn’t a narrative, the end result was hilarious.

#2 Ask for More: Pepsi

A young boy travels to Tibet in search of spirituality and life’s clarity from the Dalai Lama. This is the preface of the commercial’s opening scene as the young boy supposedly backpacks his way up to the door that will change his life.

In the beginning, the Tibetans try to teach him martial arts, several times looking like Mr. Miagi teaching the Karate Kid (I’m sure there was some sort of play on it). He doesn’t do very well in the beginning, but he always wonders what the symbol means on each guy’s forehead.

The commercial fast forwards to the young boy all grown up and going through the final phases of his training. When he completes his final task, all members pull out Pepsis and drink to his accomplishment. Suddenly he looks up at the Dalai Lama and sees the symbol above his head. Then, when he looks down at the Pepsi, he notices the lid looks like the symbol and crushes the can with his head. Absolutely priceless!

#3 Direct TV: Take Your Pick 2014-2015

Probably one of the funniest creative marketing ads ever involves Direct TV. They play on a negative domino effect that occurs if you don’t start using their service. For instance, the first one that comes to mind is the following: